target market refers to
A) customers who have already purchased a firm's product at least once, have been satisfied, and are likely to be repeat purchasers.
B) both existing and potential customers who have used a competitor's product, are dissatisfied, and who now seek a different product or service to satisfy their needs.
C) a specific group of current consumers toward which an organization directs its advertising.
D) one or more specific groups of potential consumers who are seeking a product for which there are no current substitutes.
E) one or more specific groups of potential consumers toward which an organization directs its marketing program.

Question

Quizplus · Accepted Answer

Target market refers to one or more specific groups of potential consumers toward which an organization directs its marketing program. It is an essential aspect of the marketing strategy as it helps the organization to identify and focus on the group of potential customers who are most likely to purchase their products or services. The organization tailors its marketing mix to meet the needs and preferences of the target market, which helps to maximize the effectiveness of the marketing efforts.

Target Market Refers to