of the following are components of the implementation phase of the strategic marketing process EXCEPT:
A) developing planning schedules.
B) executing the marketing program.
C) designing the marketing organization.
D) conducting R&D.
E) obtaining resources.

Question

Quizplus · Accepted Answer

Conducting R&D is not typically considered a component of the implementation phase of the strategic marketing process. R&D is generally part of the product development stage that precedes the implementation phase. The other choices are all components of the implementation phase. Developing planning schedules helps ensure that the marketing program is executed in a timely and effective manner. Executing the marketing program involves carrying out the specific tactics outlined in the plan, such as advertising and promotions. Designing the marketing organization involves structuring the marketing department and determining roles and responsibilities. Obtaining resources involves securing the necessary financial, human, and technological resources needed to implement the marketing plan.

Of the Following Are Components of the Implementation Phase of the Strategic