is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?
A) market aggregation
B) product segmentation
C) customer grouping
D) market segmentation
E) mass marketing

Question

Quizplus · Accepted Answer

Market segmentation is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action. This helps in targeting specific groups with appropriate marketing strategies and messages, rather than adopting a blanket approach to marketing to all customers.

Is the Marketing Term for Aggregating Prospective Buyers into Groups