1 in the strategic marketing process involves __________.
A) establishing the budget
B) developing the marketing program
C) setting goals
D) auditing the marketing plan
E) conducting a situation (SWOT) analysis

Question

Quizplus · Accepted Answer

Step 1 in the strategic marketing process involves conducting a situation (SWOT) analysis to assess the organization's internal and external environment, identify strengths and weaknesses, and identify opportunities and threats. This provides a foundation for setting goals, establishing budgets, and developing the marketing program in later steps.

1 in the Strategic Marketing Process Involves __________