2007,Kodak introduced a line of digital picture frames that allowed consumers to upload,store,and view digital images.In 2009,Kodak expanded its line with more than 11 items ranging in price from $60 to $180.By 2013,sales could approach 50 million units for market leader Kodak.According to the BCG growth-share matrix,this SBU is a __________.
A) dog
B) star
C) cash cow
D) question mark
E) hedgehog

Question

Quizplus · Accepted Answer

The digital picture frames were a growing product line for Kodak, indicating high market growth and Kodak being a market leader suggests high market share, which classifies it as a "star" in the BCG matrix.

2007,Kodak Introduced a Line of Digital Picture Frames That Allowed