BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are located in which area of the BCG growth-share matrix?
A) upper left quadrant
B) upper right quadrant
C) center quadrant
D) lower right quadrant
E) lower left quadrant

Question

Quizplus · Accepted Answer

"Stars" are located in the upper left quadrant of the BCG growth-share matrix, representing high market growth and high market share.

BCG Has Given Specific Names and Descriptions to the Four