terms "goal" and "objective" are often used interchangeably.However,in both cases,which of the following statements would be most accurate?
A) Goals convert an organization's mission and business into long- and short-term performance targets.
B) Goals and objectives are actually the detailed day-to-day activities necessary to implement a marketing program.
C) A company's goals and objectives are often laudable (worthy) in intent, but unrealistic in practice because they are never accomplished during the specified time period.
D) Goal-setting only applies to business firms; nonprofit organizations typically do not set goals because they don't earn a profit.
E) The terms goal and objective are NOT used interchangeably. Goals are philosophical while objectives are performance-based.

Question

Quizplus · Accepted Answer

Goals are broad, overall statements of desired outcomes, while objectives are specific, measurable, and time-bound targets that are designed to achieve those outcomes. Therefore, it is accurate to say that goals convert an organization's mission and business into performance targets. Option B is incorrect because objectives are not day-to-day activities; rather, they are the specific targets that activities aim to achieve. Option C is incorrect because goals and objectives should be realistic to be effective. Option D is incorrect because nonprofit organizations also set goals, even if they don't earn a profit. Option E is incorrect because goals and objectives are both performance-based targets.

Terms "Goal" and "Objective" Are Often Used Interchangeably