overwhelming response by bargain-hunting consumers to Groupon's online deals is an example that demonstrates the change in consumption orientation known as
A) the quality-value proposition.
B) buyer-centric excellence.
C) value consciousness.
D) customer value.
E) purchasing value.

Question

Quizplus · Accepted Answer

The overwhelming response by bargain-hunting consumers to Groupon's online deals is an example of consumers being value conscious, meaning they prioritise getting the best deal or value for their money.

Overwhelming Response by Bargain-Hunting Consumers to Groupon's Online Deals Is