MySpace.com is a social network that is targeted primarily to people under the age of 25.In 2005,when MySpace was the leading social network,News Corp.,owner of The Wall Street Journal and Fox News,bought the firm for $580 million.Since then,its membership has declined precipitously due to changing consumer tastes.As a result,News Corp.sold MySpace to a group of investors for a paltry $38 million in mid-2011.This is an example of how __________ forces impact the marketing environment.
A) economic
B) competitive
C) social
D) technological
E) regulatory

Question

Quizplus · Accepted Answer

MySpace's decline in membership can be attributed to changing social trends and preferences among its target audience, indicating the impact of social forces on the marketing environment. The economic, competitive, technological, and regulatory factors may also have played a role, but they are not the primary reason for MySpace's decline.

MySpacecom Is a Social Network That Is Targeted Primarily to People