the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?
A) Experiencers
B) Believers
C) Thinkers
D) Survivors
E) Makers

Question

Quizplus · Accepted Answer

Experiencers are young, enthusiastic, and impulsive consumers who are more likely to be interested in the latest trends and innovations. They are also heavy users of social media and online platforms, and they tend to be active in online chat rooms and forums where they can share their experiences and opinions with others. Therefore, Experiencers are the most likely segment to visit Internet chat rooms.

The VALS Framework,each Consumer Segment Exhibits Unique Media Preferences