the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.
A) Believers
B) Experiencers
C) Strivers
D) Makers
E) Survivors

Question

Quizplus · Accepted Answer

According to the VALS framework, Strivers are achievement-motivated consumers who have lower levels of education and household income than Achievers. A) Believers are motivated by ideals rather than achievement, B) Experiencers are motivated by self-expression and excitement, D) Makers are motivated by self-expression and making things, and E) Survivors are motivated by safety and security.

The VALS Framework,achievement-Motivated Consumers Who a Have Lower Levels of Education