Which of the following statements about psychographics is most accurate?
A)Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon.
B)Although helpful in segmenting markets,psychographics is limited in its ability to target consumers.
C)Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles.
D)Psychographics combines psychology,lifestyle,and demographics to uncover consumer motivations for buying and using offerings.
E)Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones.

Question

Quizplus · Accepted Answer

Psychographics combines psychological, lifestyle, and demographic data to uncover consumer motivations for buying and using offerings. This data is useful in targeting specific consumer groups with tailored marketing messages and product offerings. While there are limitations to psychographics, such as its potential vulnerability to current social trends, it is still a valuable tool for market segmentation and targeting. Option A is incorrect as psychographics can provide valuable actionable insights about potential customers. Option B is partially correct but does not provide a complete picture of psychographics' capabilities. Option C is incorrect as VALS profiles are a specific application of psychographics, not the definition of it. Option E is incorrect as psychographic data can be useful for both new and existing market-product combinations.

Which of the Following Statements About Psychographics Is Most Accurate