Recall the famous experiment when Dr. Pavlov presented salivating dogs with food at the same time he rang a bell. Eventually, when Pavlov only rang the bell, the dogs would still salivate even though food was not presented. What consumer behavior principle was involved in this research?
A)cognitive learning
B)the scientific method
C)behavioral learning
D)attitude formation
E)cognitive dissonance

Question

Quizplus · Accepted Answer

Pavlov's experiment is an example of classical conditioning, which is a type of behavioral learning. The dogs' behavior (salivating) was a response to a previously neutral stimulus (the bell) that became associated with the presentation of food. Therefore, the answer is C - Behavioral learning.

Recall the Famous Experiment When Dr