a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.
A) selective retention
B) selective comprehension
C) selective exposure
D) selective perception
E) subliminal discrimination

Question

Quizplus · Accepted Answer

Selective retention refers to the fact that consumers tend to remember only a portion of the information that is presented to them, even shortly after they are exposed to it. This is due to the fact that people have limited memory capacity, and are more likely to remember information that is consistent with their existing beliefs and attitudes. As a result, marketers need to carefully consider how they present information to consumers, in order to maximize the chances that their message will be remembered and acted upon.

A Result of __________,Consumers Do Not Remember All the Information