tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as
A) selective retention.
B) selective comprehension.
C) selective exposure.
D) selective perception.
E) stimulus discrimination.

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency to seek out and pay attention to messages that are consistent with our attitudes and beliefs while ignoring those that are inconsistent. Selective retention refers to the tendency to remember messages that are consistent with our attitudes and beliefs and forget those that are not. Selective comprehension refers to the tendency to interpret messages in a way that is consistent with our attitudes and beliefs. Selective perception refers to the tendency to perceive messages in a way that is consistent with our attitudes and beliefs. Stimulus discrimination refers to the ability to distinguish between different stimuli or messages.

Tendency to Pay Attention to Messages Consistent with One's Attitudes