Figure 5-4
-Figure 5-4 above,"E" represents the
A) consumer purchase decision process.
B) organizational buying decision process.
C) marketing research process.
D) marketing program.
E) consumer socialization process.

Question

Figure 5-4
-Figure 5-4 above,"E" represents the
A) consumer purchase decision process. 
B) organizational buying decision process. 
C) marketing research process. 
D) marketing program. 
E) consumer socialization process.

Quizplus · Accepted Answer

The consumer purchase decision process is often represented by a series of steps that consumers go through when deciding to purchase a product or service, which is commonly depicted in diagrams like Figure 5-4.

Figure 5-4 -Figure 5-4 Above,"E" Represents the