Which of the following is NOT a strategy used by marketers of high-involvement offerings?
A) use personal selling to provide consumers with information
B) use social media to create online experiences for the brand
C) avoid stockout situations so that buyers don't substitute a competing brand
D) use Internet search engines such as Microsoft Bing and Google to assist buyers
E) run ads to provide consumers with information

Question

Quizplus · Accepted Answer

Avoiding stockout situations is not a strategy used by marketers of high-involvement offerings. Instead, they often work to provide ample information to consumers through personal selling, social media engagement, internet search engines, and advertising to assist buyers in making informed purchasing decisions.

Which of the Following Is NOT a Strategy Used by Marketers