high-involvement purchases,consumers typically do all of the following EXCEPT:
A) consider many product attributes.
B) participate in word-of-mouth communication.
C) consider few sellers.
D) consider many brands.
E) engage in extensive information search.

Question

Quizplus · Accepted Answer

In high-involvement purchases, consumers tend to consider many product attributes, engage in extensive information search, consider many brands, and participate in word-of-mouth communication. However, they do not typically consider few sellers. In fact, they may consider multiple sellers to compare prices and other factors before making a decision.

High-Involvement Purchases,consumers Typically Do All of the Following EXCEPT