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High-Involvement Purchases Typically Have Which of the Following Sets of Characteristics

Question 95

Multiple Choice

High-involvement purchases typically have which of the following sets of characteristics?


A) The item is inexpensive, can have serious personal consequences, or could reflect on one's social image.
B) The item is inexpensive, has no serious personal consequences, but could reflect on one's social image.
C) The item is expensive, has no serious personal consequences, but could reflect on one's social image.
D) The item is expensive, can have serious personal consequences, or could reflect on one's social image.
E) The item is inexpensive, has no serious personal consequences, and would not reflect on one's social image.

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