group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as
A) evaluative set.
B) evolved set.
C) consideration set.
D) alternative selection group.
E) aspiration group.

Question

Quizplus · Accepted Answer

The term "consideration set" is often used to describe the group of brands that a consumer would consider purchasing from among all the brands in a product class that he or she is aware of. This set can influence the consumer's final purchase decision and can be affected by factors such as brand awareness, past experiences, and marketing efforts. Therefore, the correct choice is C, consideration set.

Group of Brands a Consumer Would Consider Acceptable from Among