Evaluative criteria refer to
A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
E) a list of product attributes from which a customer will not waver regardless of additional incentives.

Question

Quizplus · Accepted Answer

Evaluative criteria refers to the qualities or features of a product or brand that consumers consider when making a purchase decision. These criteria could be both objective (such as price, quality, and features) and subjective (such as personal preferences, brand image, and perceived value). Therefore, option A is the most appropriate choice as it encompasses both objective and subjective attributes of a brand. Options B, C, D, and E are either too narrow or too broad to be considered as the definition of evaluative criteria.

Evaluative Criteria Refer to