buy class situation affects buying center tendencies in different ways.If there are many people involved,the problem definition is uncertain,and the buying influence comes from technical or operating personnel,the buy class situation is MOST LIKELY a
A) conditional buy.
B) straight rebuy.
C) new buy.
D) modified rebuy.
E) standard buy.

Question

Quizplus · Accepted Answer

A new buy situation typically involves many people, an uncertain problem definition, and influence from technical or operating personnel, as it is a first-time purchase requiring more information and evaluation.

Buy Class Situation Affects Buying Center Tendencies in Different Ways