classes refer to the three types of organizational buying situations:
A) buy, lease, and rent.
B) new buy, make-buy, and modified rebuy.
C) manufacturing contracts, consulting contracts, service contracts.
D) new buy, straight rebuy, and modified rebuy.
E) new buy, remake, and used buy.

Question

Quizplus · Accepted Answer

The three types of organizational buying situations are new buy (when an organization is buying a product or service for the first time), straight rebuy (when an organization is buying a product or service it has purchased before), and modified rebuy (when an organization wants to modify an existing product or service purchase). Option D identifies these three types of buying situations.

Classes Refer to the Three Types of Organizational Buying Situations