global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as
A) licensing.
B) a joint venture.
C) direct exporting.
D) a local assembly.
E) local manufacturing.

Question

Quizplus · Accepted Answer

This is a clear description of a joint venture, in which two companies invest together to create a new local business. Licensing refers to granting permission to use intellectual property, while direct exporting, local assembly, and local manufacturing do not involve a partnership between a foreign and local firm.

Global Market-Entry Strategy in Which a Foreign Company and a Local