market entry option allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?
A) exporting
B) licensing
C) joint venture
D) direct investment
E) franchising

Question

Quizplus · Accepted Answer

Exporting allows a company to enter a new market by simply selling its existing products in the target market. It does not require significant changes in the company's organization or corporate goals. While there may be some modifications required in packaging and product labeling, exporting is a low-risk strategy that requires minimal investment and is easy to implement.

Market Entry Option Allows a Company to Make the Least