terms of the global marketplace,there are three primary types of companies: (1)international firms; (2)multinational firms; and (3)transnational firms.The key factor that distinguishes one from another is
A) the firm's financial capacity to take risks.
B) the willingness and ability to embrace diversity.
C) the firm's orientation toward and strategy for global markets and marketing.
D) the relative position of the product or service in terms of its life cycle.
E) the relative size of the firm both in financial terms and in production capacity.

Question

Quizplus · Accepted Answer

The key factor that distinguishes one from another in terms of the global marketplace is the firm's orientation toward and strategy for global markets and marketing. International firms engage in exporting and importing with limited investment and adaptation to local markets. Multinational firms have operations in several countries but they typically tailor their products and marketing to each country. Transnational firms have a global approach to operations, creating a unified brand and marketing message across countries while also adapting to local market conditions. Therefore, the distinguishing feature is the firm's orientation and strategy toward global markets and marketing.

Terms of the Global Marketplace,there Are Three Primary Types of Companies