the sneaker business,Heelys initially was practicing __________ positioning with sneakers that were similar in consumers' minds,so it introduced a line of Heelys sneakers that came with an imbedded,detachable wheel in the shoe's heel.
A) head-to-head
B) parallel market
C) lateral
D) repositioning
E) differentiation

Question

Quizplus · Accepted Answer

Heelys initially practiced head-to-head positioning by offering sneakers similar to others in the market, but then differentiated by adding a unique feature: a detachable wheel.

The Sneaker Business,Heelys Initially Was Practicing __________ Positioning with Sneakers