Determining the size of specific markets using a market-product grid is helpful in determining which target market segments to select and
A) how to implement the 80-20 rule.
B) which products to group into meaningful categories.
C) how to implement a harvesting strategy.
D) which product groupings to offer.
E) which products to reposition.

Question

Quizplus · Accepted Answer

A market-product grid helps identify which product groupings to offer by matching market segments with potential product offerings, allowing businesses to tailor their products to specific target markets.

Determining the Size of Specific Markets Using a Market-Product Grid