Which of the following statements about market segmentation for organizational markets is most accurate?
A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
D) Organizational markets use exactly the same selection criteria as consumer markets.
E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

Question

Quizplus · Accepted Answer

While some criteria may be shared between consumer and organizational markets, such as demographic and geographic factors, there are also criteria unique to organizational markets, such as industry type and company size. Psychographic criteria may be less important in organizational markets compared to consumer markets. Therefore, option B is the most accurate statement. Option E is incorrect as the number of employees employed in the segmentation process is not a significant difference between the two market types.

Which of the Following Statements About Market Segmentation for Organizational