magazine publishes over 100 different U.S.editions with common editorial content.However,each edition is targeted at unique geographic segments with its own set of advertisements.Time is using which of the following segmentation strategies?
A) one product with multiple market segments
B) multiple products with multiple market segments
C) one product with multiple channels of distribution
D) one product with changes based on customer behavior
E) multiple products with one segment

Question

Quizplus · Accepted Answer

Time magazine is using the segmentation strategy of one product with multiple market segments. Each edition shares common editorial content but is targeted at unique geographic segments, which is an example of market segmentation. By creating different versions of the same product, Time is able to better cater to the specific interests and needs of different segments of their audience while still maintaining a consistent brand image.

Magazine Publishes Over 100 Different U