Which of the products listed below would be the best candidate for full-scale market testing?
A) totally free checking account from Bank One
B) household frequent flyer program from Delta Airlines
C) mid-priced luxury sedan made in America by Mazda
D) new iced coffee beverage from Starbucks
E) low-cost iMac computer

Question

Quizplus · Accepted Answer

A new product in the food and beverage industry such as a new iced coffee beverage from Starbucks would be the best candidate for full-scale market testing. This would allow Starbucks to gauge customer interest, refine the product, and make necessary changes before a full launch.

Which of the Products Listed Below Would Be the Best