you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen,what marketing metric should be used to measure sales performance?
A) every metric possible
B) shelf facings for this year and last year by city
C) production costs
D) customer psychographics
E) unit sales for this year and last year by city

Question

Quizplus · Accepted Answer

Unit sales for this year and last year by city would be the most suitable metric to measure sales performance in this scenario as it provides a direct measure of how many sunscreen products were sold in each city. It allows for comparison between cities and identifying which cities have weaker sales compared to others. The other metrics mentioned (A, B, C, and D) are not related to measuring sales performance directly.

You Are Using a Marketing Dashboard to Discover Which Cities