Shopping products refer to items that the consumer
A) purchases frequently, conveniently, and with a minimum of effort.
B) compares several alternatives on several criteria such as price, quality, or style.
C) makes a special effort to search out and buy.
D) does not know about or knows about but does not initially buy.
E) buys as a result of buying others' consumer products, such as impulse purchases.

Question

Quizplus · Accepted Answer

Shopping products are those items that consumers compare on the basis of price, quality, style, and other factors before making a purchase. These products are typically purchased less frequently than convenience products, and consumers may put a greater amount of effort into the purchase decision.

Shopping Products Refer to Items That the Consumer