Which of the following statements regarding "goods" is MOST accurate?
A) Nondurable goods would rely more on advertising than durable goods.
B) Durable goods would benefit more on advertising than nondurable goods.
C) There is little if any difference between marketing actions between durable and nondurable goods.
D) Nondurable goods would rely more on personal selling than durable goods.
E) The durable and nondurable classification applies to services as well as to products.

Question

Quizplus · Accepted Answer

Nondurable goods are typically low-cost items that customers purchase frequently, and therefore their demand is more influenced by short-term factors like price and promotion. Advertising plays a crucial role in creating brand awareness and persuading customers to choose one brand over another. On the other hand, durable goods are typically high-cost items that customers purchase infrequently, and hence their demand is more influenced by long-term factors like quality, features, and personal selling. Therefore, option A is the most accurate statement.

Which of the Following Statements Regarding "Goods" Is MOST Accurate