notion that a service organization must focus on its employees before successful programs can be directed at customers is referred to as
A) internal analysis.
B) internal marketing.
C) external marketing.
D) stakeholder marketing.
E) employee marketing.

Question

Quizplus · Accepted Answer

The notion that a service organization must focus on its employees before successful programs can be directed at customers is referred to as internal marketing. This involves promoting the organization's values, culture, and goals to its employees to create a positive work environment and improve their satisfaction, productivity, and motivation. This, in turn, can lead to better customer service and satisfaction as employees are more engaged and committed to serving customers' needs.

Notion That a Service Organization Must Focus on Its Employees