reduce the price sensitivity for some of its products,Washburn
A) uses multiple suppliers for its raw materials.
B) offers three months of free music lessons with the purchase of each guitar.
C) uses endorsements by internationally known musicians who play Washburn signature guitars.
D) offers a lifetime, unconditional warranty on all its instruments regardless of the price of its guitars.
E) sponsors free music programs and special Washburn guitar camps for children.

Question

Quizplus · Accepted Answer

By using endorsements from internationally known musicians, Washburn can create a perception of high quality and exclusivity for its guitars, reducing price sensitivity for their products. Many consumers may see the guitars as valuable due to being associated with well-known and successful musicians, thereby justifying the higher price tag.

Reduce the Price Sensitivity for Some of Its Products,Washburn