of the following are examples of pricing objectives EXCEPT:
A) market share.
B) survival.
C) unit sales.
D) social responsibility.
E) competitors' prices.

Question

Quizplus · Accepted Answer

Competitors' prices are not a pricing objective; they are a factor to consider when setting prices. Pricing objectives are goals that guide how a company sets its prices, such as increasing market share, ensuring survival, maximizing unit sales, or fulfilling social responsibility.

Of the Following Are Examples of Pricing Objectives EXCEPT