Creative marketers engage in value-pricing,which is the practice of simultaneously increasing product and service benefits and __________.
A) increasing costs
B) increasing price
C) increasing advertising
D) decreasing costs
E) maintaining or decreasing price

Question

Quizplus · Accepted Answer

Value-pricing is about increasing the perceived value of a product by improving its benefits rather than simply increasing its price. Therefore, the best choice is E, maintaining or decreasing price. This can be done by reducing production costs, improving efficiency, or finding new ways to add value without increasing the price. By doing this, the company can increase its competitive advantage, attract more customers, and ultimately increase profits.

Creative Marketers Engage in Value-Pricing,which Is the Practice of Simultaneously