did Greenpeace use social media to leverage "crowd power" to get Nestlé to capitulate to its demands?
A) Greenpeace hacked into Nestlé's website.
B) Greenpeace posted a provocative video on YouTube, then later on Vimeo.
C) Greenpeace swarmed Nestlé's Facebook Page with comments.
D) Greenpeace protested Nestlé's policies on a television talk show.
E) Greenpeace got experts to testify against Nestlé's environmentally unsound actions.

Question

Quizplus · Accepted Answer

Greenpeace posted a provocative video on YouTube, initially drawing attention to Nestlé's use of palm oil in its products, which was contributing to the destruction of the Indonesian rainforest and pushing orangutans closer to extinction. The video went viral, getting millions of views and comments, and sparking a social media campaign that included hashtags and petitions, putting immense pressure on Nestlé to change its practices. Therefore, Greenpeace used social media to leverage "crowd power" and get Nestlé to capitulate to its demands.

Did Greenpeace Use Social Media to Leverage "Crowd Power" to Get