interaction rate is
A) the total number of people who are fans of the Post divided by the total number of people in the target demographic.
B) the number of people who "like" a Post.
C) the number of people who read a Post on a Page divided by the total number of people seeing the Post.
D) the number of people who interact with a Post divided by the total number of people seeing the Post.
E) the number of people who visit the product website and click on at least one link.

Question

Quizplus · Accepted Answer

Interaction rate is the measure of the level of engagement that a post or advertisement achieves on social media platforms. It is calculated by dividing the total number of people who interact with a post (likes, comments, shares) by the total number of people seeing the post (impressions). Option D states the correct definition of interaction rate.

Interaction Rate Is