fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as
A) negotiated cost.
B) cost per thousand.
C) cost per action.
D) cost per click.
E) fixed cost.

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) is the fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it. This is a common pricing model for display advertising, where advertisers pay based on the number of impressions their ads receive.

Fixed Amount of Money Paid for Every 1,000 Times an Ad