using social media a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1)the number of daily visitors to the website, (2)__________,and (3)the focus of the website
A) the availability of social network to run apps
B) the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
C) the characteristics of these visitors
D) the ability of the social network to pull controversial content
E) the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

Question

Quizplus · Accepted Answer

When selecting social networks, it's important to consider the characteristics of the visitors on the site. Understanding demographics such as age, gender, location, and interests can help a brand manager determine which social networks are most likely to reach their target audience.

Using Social Media a Brand Manager Tries to Select and Use