Brand managers can use Twitter strategically to
A) respond to user criticisms to develop happier customers.
B) generate brand buzz by developing an official Twitter profile.
C) tweet on topics that provide information of value to their customers.
D) follow Twitter profiles that mention their products.
E) all of the above.

Question

Quizplus · Accepted Answer

All of the above options are valid strategies for brand managers to use Twitter strategically. Responding to user criticisms helps improve customer satisfaction, developing an official Twitter profile helps generate brand buzz, tweeting valuable information helps retain and attract customers, and following profiles that mention their products helps gather feedback and insights about their brand.

Brand Managers Can Use Twitter Strategically to