Toyota featured images from the World of Warcraft game in a TV commercial,it demonstrated that World of Warcraft has a high degree of __________,as visuals,graphics,and animations were the major draw for World of Warcraft users.
A) media richness
B) self-disclosure
C) character development
D) product placement
E) "wikiness"

Question

Quizplus · Accepted Answer

Media richness refers to the degree of visual and audio cues used in a communication medium. In this case, the visuals, graphics, and animations of World of Warcraft were the major draw for users, as evidenced by their appearance in the Toyota commercial. Therefore, the best choice is A) media richness.

Toyota Featured Images from the World of Warcraft Game in a TV