Eddie Bauer has leveraged its store,website,and catalog channels with impressive results.At Eddie Bauer,every effort is made to make the apparel shopping and purchase process for its customers the same as in its retail stores,catalog,and website.An Eddie Bauer marketing manager says,"We don't distinguish between channels because it's all Eddie Bauer to our customers." Eddie Bauer is likely following a(n)__________ strategy.
A) cross-functional
B) interlocking marketing
C) dual distribution
D) multichannel marketing
E) market penetration

Question

Quizplus · Accepted Answer

Eddie Bauer's strategy involves utilizing multiple channels (store, website, and catalog) to reach customers, which is characteristic of multichannel marketing. They make an effort to provide a consistent shopping experience across all channels, suggesting they are integrated and connected.

Eddie Bauer Has Leveraged Its Store,website,and Catalog Channels with Impressive