cross-channel shopper refers to
A) the online consumer who researches products online and then purchases them at a retail store.
B) the online consumer who purchases a product online and then returns it at a retail store for store credit.
C) a consumer who e-mails or forwards a copy of a competitor's coupon to another firm in hopes that the offer will be matched.
D) shoppers from one country who make online purchases from a company in a different country.
E) shoppers who purchase products under different screen names or avatars in order to protect their privacy.

Question

Quizplus · Accepted Answer

A cross-channel shopper is a consumer who uses multiple channels to research and purchase products, such as researching online and then making the purchase in-store. Option A accurately describes this behavior.

Cross-Channel Shopper Refers to