the De Beers website (HYPERLINK "http://www.diamondsareforever.com"www.diamondsareforever.com),users can design their own rings and show them to others.One out of five website visitors e-mails their ring design to friends and relatives who then visit the site.De Beers is using __________ to promote its diamonds.
A) opt-out marketing
B) customerization
C) niche marketing
D) buzz marketing
E) viral marketing

Question

Quizplus · Accepted Answer

De Beers is using viral marketing to promote its diamonds as customers are encouraged to share their ring designs with others, leading to increased website traffic and brand awareness.

The De Beers Website (HYPERLINK "Http://www