Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park.Then the webcam users can e-mail the pictures to their friends.The average webcam user sends four e-mails to friends,which has resulted in more than 6 million park images being sent to potential visitors.Universal Studios is using __________ to promote its theme park.
A) viral marketing
B) opt-out marketing
C) customerization
D) niche marketing
E) buzz marketing

Question

Quizplus · Accepted Answer

The use of user-controlled webcams to take pictures and share them with friends via email is a classic example of viral marketing, where customers become advocates of a product or service and promote it to others in their social networks.

Visitors to the Universal Studios Theme Park Can Borrow One