growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as __________.
A) connectivity
B) customerization
C) customer digitalization
D) online facilitation
E) intermediation

Question

Quizplus · Accepted Answer

The growing practice of customizing a product or service and also personalizing the shopping and buying interaction for each customer is referred to as customerization. This involves tailoring marketing and sales strategies to individual customer needs and preferences. Connectivity, customer digitalization, online facilitation, and intermediation are related concepts but do not fully capture the idea of customerization.

Growing Practice of Not Only Customizing a Product or Service