Which of the following profiles would most likely describe an online consumer?
A) a tech-savvy high school student living with her parents
B) a 21-year-old high school graduate earning $18,000 annually living in his own apartment
C) a 28-year-old chemical engineer living in the suburbs with her husband and two children
D) a 35-year-old high school teacher living with his wife in a duplex
E) a 70-year-old retired naval officer living in a retirement community
Correct Answer:
Verified
Q90: Compared to the general population, online consumers
Q102: online consumer lifestyle segment called "click-and-mortar"
A) are
Q104: all the online consumer lifestyle segments,_ are
Q106: online consumer lifestyle segment called "brand loyalists"
A)
Q108: subsegment of all Internet users who employ
Q110: online consumer lifestyle segment called "time-sensitive materialists"
A)
Q111: Harris Interactive,a large U.S.research firm,has identified six
Q111: online consumers who regularly visit their favorite
Q112: online consumer lifestyle segment called "hooked,online,and single"
A)
Q115: Harris Interactive,a large U.S.research firm,has identified six
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